For one of our design assignments, we were asked to select a social cause to design a poster for that would engage the target market we identified. I decided to chose an organization called Apathy is Boring (apathyisboring.com) which uses art and technology to educate Canadian youth regarding democracy. I decided to target millennials (18-30 years old) and moved onto the brainstorming and thumbnailing process.
From this, I created 30 different thumbnail concepts (to a varying level of success…) :
The top three concepts that emerged from this were:
1. The Label Series: Various grad photos, as well as an option with a grad photo composite, where labels have been stuck on top of the grad’s faces with common misperceptions of millennials. At the bottom, it would have a call to action to prove these labels wrong, and direct viewers to the Apathy is Boring website.
2. QR Code Vote Registration spot: Millennials often blame being too busy for one of the reasons for not getting registered to vote for elections. This campaign idea would bring the registration to them- at a bus stop, on the streets, on the sea bus, etc. By scanning the QR code on the poster, the viewer would be taken to a site where they would be able to register in a convenient way.
3. Pull-Tab Poster: This poster concept focused around the idea of millennials taking what they need. This was interpreted literally, with double-sided pull tabs created attached to a poster (one side with something we need, the other with specific information and call-to-action. This concept was the one I settled on as the final version.
The Final Poster
For this poster, I created the pull-tabs (as mentioned above) but also added in a message that would only be viewed once all of the tabs have been removed.
Tear-Knee Design 