In this exercise, we were asked to design two different double-page spreads to feature two short stories for placement in a magazine. As a long fan of the story, I decided to select The Wind and the Willows by Kenneth Grahame. This beloved classic is both playful in its appeal to children through animal protagonists, yet also classic through its wonderful writing. I chose to highlight this distinction through my two design layouts.
My first concept (above) is called “Playful”. Through the use of whimsical illustrations, decorative type, pastel colours and dynamic colour blocks, I wanted this layout to immediately appeal to the child at heart. The low-opacity yellow block provides layers of interest with the illustration, and allows your attention to follow the line towards the start of the story. As the story draws you in with details of their small-sized worlds, so does the text layout by beginning and finishing each page with quirky, narrow text blocks. The asymmetrical placement of the illustrations emphasizes their off-beat nature, and creates a flow through the story.
My second concept is called “Refined” and takes inspiration in reviving the modern adult’s love of this classic story in a clean, minimal way. The design hinges on the engaging paper-cut illustrations, which entice you to look deeper and deeper into the circles of leaves. The first page, clean and fresh, is balanced nicely by the 3-column grid of text, again balanced out with another pleasing illustration. The simplicity of the sans serif title, as well as of all of the graphic elements, provides a sense of fresh modernity.
While I wholeheartedly love the clean and pleasing look of the second concept, I would select the first spread because I think it more strongly engages the reader in terms of flow, and immerses them in the quirky nature of these talking creatures.












































